Description
1. Product Overview
Rheology Modifier (ASE/HEUR) — Alkali Swellable Emulsion is a high-performance thickening and flow-control additive widely used in waterborne coating, adhesive, and emulsion systems. It is engineered to deliver precise viscosity build, superior shear stability, and enhanced formulation control across a wide range of industrial processes. The product plays a critical role in optimizing application performance, ensuring smooth texture, improved stability, and consistent end-product quality. Strategically, it is essential for manufacturers seeking reliable rheology control to improve production efficiency and reduce formulation variability in competitive coatings and chemical markets.
2. Key Specifications & Technical Characteristics
- Chemical Composition: ASE (Alkali Swellable Emulsion) / HEUR (Hydrophobically Modified Ethoxylated Urethane) polymer system
- Active Content: Typically 30%–50% (grade-dependent)
- Physical Form: Milky white to off-white liquid dispersion
- pH Range: 2.5 – 4.5 (acidic emulsion; activates under alkaline conditions)
- Viscosity: Medium to high viscosity liquid (adjustable by grade)
- Density: Approx. 1.02 – 1.10 g/cm³
- Solubility: Fully dispersible in water systems upon neutralization
- Packaging Options: 25 kg drums, 200 kg HDPE drums, 1,000 kg IBC totes
- Shelf Life: 6–12 months under recommended storage conditions (5°C–30°C, sealed container)
3. Core Industrial Applications
- Coatings Industry: Used in architectural paints, industrial coatings, and decorative finishes for viscosity control and anti-sag performance
- Adhesives & Sealants: Enhances workability, application consistency, and bonding performance
- Construction Chemicals: Improves stability in cement-based and polymer-modified formulations
- Printing Inks: Provides controlled flow, pigment suspension, and improved print definition
- Performance Advantage: Offers superior shear thinning behavior, improved open time, and better flow leveling compared to conventional cellulose or acrylic thickeners, resulting in higher formulation efficiency and reduced material waste.
4. Competitive Advantages
- High Consistency: Tight batch-to-batch viscosity control ensures predictable formulation outcomes
- Supply Reliability: Scalable production capacity for continuous industrial demand
- Logistics Efficiency: Stable liquid formulation optimized for global shipping and bulk handling
- Cost Efficiency: Lower dosage requirement compared to conventional thickeners reduces total formulation cost
- Environmental Profile: Low VOC compatibility supports compliance with modern environmental regulations
- Technical Support: Full formulation guidance, compatibility data, and application engineering support available for industrial buyers
5. Commercial & Supply Information
- Minimum Order Quantity (MOQ): Bulk 20 MT
- Supply Form: Bulk liquid in drums or IBC totes
- Loading Capacity: Approximately 16–20 MT per 20-ft container (depending on packaging configuration)






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